SAP Broadcast Technologies Privacy Statement

PRIVACY STATEMENT Protecting the individual's privacy is crucial to the future of business. We have created this Privacy Statement to demonstrate our firm commitment to the individual`s right to data protection and privacy. This Privacy Statement outlines how we handle information that can be used to directly or indirectly identify an individual.


The controller for SAP Broadcast Technologies offering is SAP SE, Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany (“SAP”) and its data protection officer can be reached at privacy[@]

If you access a live event broadcast or replay, SAP will collect the information you provide to SAP, which consists of [e.g. name, email, IP address, web browser version and operating system] (“Personal Data”).

SAP may video-document any session based on its legitimate interest for the purpose of internal broadcast to SAP employees that are not attending in person. By attending, you acknowledge that we may record your image and voice by available means as part of the recording where you are a non-material part such event according to and as allowed under applicable law. During panel or other discussion sessions where you volunteer to speak, you acknowledge that we may broadcast or film you individually. If you do not wish to be broadcasted, filmed or photographed in this way, please refrain from volunteering. You are responsible to avoid any quotes, recordings or other commentary if you do not wish to be broadcasted, filmed or photographed in the discussion at the event.

SAP requires your Personal Data to provide you with access to the live event / replay and any interactive features that have been enabled for the live event (e.g. Chat Pod, Question Pod, Support Pod, Feedback Pod). Although providing Personal Data is voluntary, without your Personal Data, SAP cannot provide you with access to the live event / replay and corresponding interactive features enabled for the live event.

SAP will only store your Personal Data for as long as it is required:
  • to make the live event / replay available to you;
  • for SAP to comply with its statutory obligations resulting from applicable export laws;
  • to allow you to participate in the live event.
SAP will also retain your Personal Data for additional periods if it is required by mandatory law to do so, or where your Personal Data is required for SAP to assert or defend against legal claims. In such case, SAP will retain your Personal Data until the end of the relevant retention period or until the claims in question have been settled.

Your Personal Data will be passed on to the following categories of third parties to process your Personal Data:
  • companies within the SAP Group;
  • third party service providers; for e.g., consulting services and other additional related services, for the provision of the website or newsletter dispatch.
As part of a global group of companies operating internationally, SAP has affiliates (the “SAP Group”) and third-party service providers outside of the European Economic Area (the “EEA”) or from a region with a legal restriction on international data transfers and will transfer your Personal Data to countries outside of the EEA. If these transfers are to a country for which the EU Commission has not issued an adequacy decision, SAP uses the EU standard contractual clauses to contractually require that your Personal Data receives a level of data protection consistent with the EEA. You can obtain a copy (redacted to remove commercial or irrelevant) of such standard contractual clauses by sending a request to privacy[@] You can also obtain more information from the European Commission on the international dimension of data protection here: European Commission.

You can request from SAP: access at any time to information about which Personal Data SAP processes about you and the correction or deletion of such Personal Data.

Furthermore, you can request from SAP that SAP restricts your Personal Data from any further processing in any of the following events: (i) you state that the Personal Data SAP has about you is incorrect, subject to the time SAP requires to check the accuracy of the relevant Personal Data, (ii) there is no legal basis for SAP processing your Personal Data and you demand that SAP restricts your Personal Data from further processing, (iii) SAP no longer requires your Personal Data but you state that you require SAP to retain such data in order to claim or exercise legal rights or to defend against third party claims

Please note, however, that SAP can or will delete your Personal Data only if there is no statutory obligation or prevailing right of SAP to retain it. Kindly note further that if you request that SAP deletes your Personal Data, you will not be able to continue to use any SAP service that requires SAP’s use of your Personal Data. Please direct any requests to exercise your rights to broadcast[@]

SAP will take steps to ensure that it verifies your identity to a reasonable degree of certainty before it will process the data protection right you want to exercise. When feasible, SAP will match Personal Data provided by you in submitting a request to exercise your rights with information already maintained by SAP. This could include matching two or more data points you provide when you submit a request with two or more data points that are already maintained by SAP.

SAP will decline to process requests that are manifestly unfounded, excessive, fraudulent, or are not otherwise required by local law.

Right to lodge a complaint. If you take the view that SAP is not processing your Personal Data in accordance with the requirements in this Privacy Statement or under applicable data protection laws, you can at any time lodge a complaint with the data protection authority of the EEA country where you live or with the data protection authority of the country or state where SAP has its registered seat.

Children. In general, this live event / replay is not directed to users below the age of 16 years, or equivalent minimum age in the relevant jurisdiction. If you are younger than 16 or the equivalent minimum age in the relevant jurisdiction, you cannot use this live broadcast / replay platform.


SAP requires your Personal Data to provide you, at your request, with access to this live event / replay. SAP processes Personal Data prior to entering into a contract with you pursuant to Article 6(1) lit. b Regulation (EU) 2016/679 (General Data Protection Regulation, “GDPR”) or the equivalent article under other national laws, when applicable.

You can at any time object to SAP’s use of your Personal Data as set forth in this section by sending an email to broadcast[@] In this case, SAP will carefully review your objection and cease further use of the relevant information, subject to SAP’s compelling legitimate grounds for continued use of the information, which override your interest in objecting, or if SAP requires the information for the establishment, exercise or defense of legal claims.

If the applicable national law allows SAP to do so, SAP will use information about you for a business purpose, some of which is Personal Data
  • for account and network security purposes
  • to verify your identity and determine appropriate services
  • to assert or defend against legal claims
  • detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
  • debugging to identify and repair errors that impair existing intended functionality